January 12th, 2011 
Admin Choosing the best domain name(s) is very important and will effect your eBiz for years to come. Your domain name is the first thing that will brand your eBiz so carefully choosing it is critical. Large companies can pick a nonsensical or nondescript domain name and make it well-known by spending millions of dollars a year on advertising. For the small and medium-sized eBiz that is not possible so there are a few guidelines to choosing a domain name.
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1. Include a highly searched keyword in your name. Many have success using a main keyword or keyword phrase in their domain name. This way humans visitors will quickly understand the theme or concept for your website. When seeing your domain name a searcher should immediately get a sense of what content they expect to find by visiting your site. Additionally, this will be one more way for the search engine spiders to find and categorize the site.
2. Choose a narrow niche for your eBiz domain name. Generally, unless you plan to spend a lot on marketing your eBiz the narrower the niche the better and this affects your domain name. As an example, your website could be about animals, pets, cats, or training cats. Notice how the example goes from a very general subject to a narrower niche. Using this example you might choose cattraining.com, cat-training.com or train-your-cat.com as a domain name. You could, of course, target an even smaller group with “kitten training” or “Persian cat training” and so on. This is also why research and forethought is necessary though. If your niche is too wide there is too much competition. If it is too narrow you might not attract enough traffic or be able to expand in the future without changing your name. Anytime you change a domain name you risk losing all the branding and many past customers.